Joseph Craig has more than 20 years of experience in entertainment marketing and market research, starting his career at Blockbuster Video before moving on to Paramount Pictures and then for The National Research Group, a division of Nielsen Entertainment that conducts market research for the major Hollywood studios. While at NRG, Joseph saw an opportunity to expand the company's clientele, forming NRGi in 2003 to bring market research to independent filmmakers and Broadway producers. In his five years at NRGi, he developed countless relationships with theatrical producers, filmmakers and studio heads. Joseph left that position in 2008 to co-partner at Entertainment Research and Marketing (ERm), dividing his time between the New York and Los Angeles offices. ERm specializes in market research/marketing consulting for film, Broadway and off-Broadway theatrical productions and other live entertainment and leisure-time attractions.