Using the restaurant metaphor, Allan Chochinov presents a humorous and clever critique on design. He discusses how design is an equation and the proportion between things.
Allan Chochinov is the Chair and co-founder of the SVA MFA in Products of Design Program. He writes widely on design education and the impact of design on contemporary culture. Allan lectures around the world and at professional conferences and is also a partner of Core77, a design network serving a global community of designers and design enthusiasts. He is the editor-in-chief of Core77.com, the widely read design website. Prior to Core77, his work in product design focused on the medical and diagnostic fields as well as on consumer products and workplace systems.
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