As a non-technical founder, Tara Reed built Kollecto's app without writing a single line of code. Tara frequently blogs about how to 'build without code' and has inspired hundreds of non-technical to founders to launch their own apps, using what she calls a 'code-free toolkit'.
Tara Reed is a Detroit based entrepreneur & the CEO of fast-growing startup, Kollecto. Prior to launching Kollecto, Tara drove software marketing initiatives at Google, Foursquare, & Microsoft.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at