The magic of the Internet has greatly shifted how audiences take action. Establishing transparency and generating excitement has replaced the old, broken model of motivation through guilt. Alexis Ohanian delivers a delightful and energetic account of how the tech culture drives ideas to rapidly circulate and spur social good. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)