After George Cicci was diagnosed with ADHD late in life, he set out to change the misconceptions surrounding individuals diagnosed with this disorder. In this TEDx talk, he argues that others diagnosed with ADHD should utilize their “superpower” as an advantageous characteristic at work and in everyday life. George Cicci took his late-in-life ADHD diagnosis as both an answer to his questions about his personal behavior and difficulties, and as an opportunity to hit the "restart" button on his life and make up for lost time. Since his diagnosis thirteen years ago, he has become obsessed with learning to hack “The Superpower” as he calls it and teaches others to do the same. He is currently exercising this superpower as the Chief Marketing Officer at Impakt Media, where he works with brands like NBC Sports, Lucas Oil Pro Motocross and Major League Baseball affiliates. In addition to this, he is finishing his book “ADHD Life Hacker: the Four Rules for Success” and is launching an online course in productivity for people with ADHD. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at