In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
Communication Consultant: Annamaria is an expert of communication and creativity. She is a journalist since 1988 and founded the company “Progetti Nuovi” in 2005. She collaborates with various newspapers and several media companies, including Italy's national public broadcasting company–RAI. She has taught at major Italian universities and since 2007 she has been teaching at Bocconi University. In 2012 she joined the Hall of Fame Italian Art Directors Club, as the first woman working in the advertising sector over twenty-five years of activity of the Club. Since 2008 she has been managing the “Nuovo e utile” website, a no-profit initiative devoted to theory and practice of creativity. Since 2012 she has been writing every week for the weekly newspaper “Internazionale”. Since 2013 Annamaria is a member of the Board of Directors of “La Permanente” located in Milan. She wrote a book collecting short stories and several essays about creativity and communication.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at