The value of immersive design sprints (Google I/O '18)

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A discussion on how to run immersive sprints. By using a combination of research methods, both in and out of the field, participants can build intuition for more relevant solutions and validate them with users. In addition, immersive sprints can bring distributed teams together to build empathy for the user. The session will explain how immersive techniques have been used at Google to design solutions for emerging markets and how they can be extended to any sprint.
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