Adap.tv Founders on Being Acquired by AOL and the Importance of Engineering

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Adap.tv is in talks with AOL for a reported at $405 million. Anthony Ha asked the Adap.tv co-founders about their technology and plans for the future as part of AOL. Ashkenazi told Anthony that there were "secret ingredients" leading to the company's success — namely, its engineers. That's because the company's goal of creating an ad platform that directly connected buyers and sellers seemed like an impossible task. But they did it anyway.
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