Off the Charts: Campaigns and Attribution for Android Applications using Google Analytics

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Join Andrew Wales as he discusses how to get the most out of attribution and campaign measurement on Android using Google Mobile App Analytics. Links/TOC below.
00:26 Introduction
1:59 Campaigns & Universal Analytics
6:23 Google Play Campaign Measurement (How It Works)
8:41 Implementation
12:58 Testing
17:10 Common Issues
21:44 Resources
Campaign Measurement Developer Guide:
Google Play URL Builder:
Testing Guide:
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