It's only been a few hours since Amazon revealed its new FireTV set top box, giving us a good chunk of time to play around with it and get familiar with the new UI and controller. Amazon hyped three big selling points for the FireTV, including speedy performance, easier search, and an open content community. The FireTV is $99, and the additional gaming controller is $29.99. HDMI cord not included. Take a look at the hardware itself and also the user interface and media library features.
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