Google I/O 2013 - Big Data Mashups: Enabling Next Generation Analytics Using BigQuery
Derek Stevenson, Ju-kay Kwek
Shutterfly is the market leader in digital personalized photo products and services and helps customers turn their precious memories into lasting keepsakes. Being able to analyze user data quickly is important for optimizing their customer and product marketing strategies. Learn how Shutterflyâs analytics and DW teams are integrating Google BigQuery into their workflows, using features like Big Join and Large Group Aggregations to mine terabytes of data, and rapidly identifying customer usage patterns and effective outreach campaigns - without massive hardware and software investments.
For all I/O 2013 sessions, go to
Shutterfly is the market leader in digital personalized photo products and services and helps customers turn their precious memories into lasting keepsakes. Being able to analyze user data quickly is important for optimizing their customer and product marketing strategies. Learn how Shutterflyâs analytics and DW teams are integrating Google BigQuery into their workflows, using features like Big Join and Large Group Aggregations to mine terabytes of data, and rapidly identifying customer usage patterns and effective outreach campaigns - without massive hardware and software investments.
For all I/O 2013 sessions, go to
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