How Words Can Make Your Product Stand Out (Google I/O '17)

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People encounter a lot of high-quality, visually compelling apps. So what can you do to make sure they connect with yours? This is where content strategy comes in. We’ll share how you can use words to create a clear brand voice and unify your user experience. The talk will include case studies from Google UX writers, as well as writing principles you can apply to your own product.
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