Search Friendly Development
Maile Ohye (Google)
Learn techniques to help bring your site more users through search engine traffic. This session focuses on how to maximize your site, your content, and your application's exposure to search engines. We'll cover how to:
* Make sites with Flash, AJAX/JavaScript, and images better crawled and indexed by search engines
* Create a strong, crawlable foundation through URL and site structure
* Deal with duplicate content caused by URL parameters and dynamic pages (help search engines determine the canonical version)
* Check that your site follows SEO best practices