As Sony's new flagship APS-C camera, the 24.2-meagpixel A6600 has a lot to live up to. First of all, it had to follow the A6500, launched in 2016 with innovative features like 4K 30 fps video, fast 11 fps shooting speeds, in-body stabilization and face- and eye-tracking. For a couple of years, nothing else on the market could touch it.
What's more, the A6600 arrived just after Sony's 61-megapixel A7R IV full-frame mirrorless camera -- possibly the best camera I've ever seen. From a competition standpoint, Sony is also under pressure to top Fujifilm's X-T3, which has a higher-resolution sensor, more 4K video features and much better handling than the A6500.
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