Ask a career expert what to talk about in a cover letter and they'll inevitably tell you to make it about the company — not about you.
It doesn't really matter that you desperately need a job; it doesn't matter that this particular gig would look great on your résumé. What are you offering the organization that they don't already have?
Even once you've landed the job, that mantra — make it about them— can come in handy. Specifically, when you're gearing up for a promotion, it's critical to think from your manager's perspective.
That's according to Robin Dreeke, a Naval Academy graduate, a former Marine, the former head of a federal behavioral analysis program, and a current FBI agent. Dreeke also recently co-authored "The Code of Trust" with Cameron Stauth.
"I never think in terms of convincing anyone of anything — I think in terms of inspiring them," Dreeke told us when he visited the Business Insider office in August. "If you want to move into a position of leadership, or you want to move up in the company, the first thing to ask yourself is, 'How can I inspire them to want me?'
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