Principles of mobile app design: Delight users and drive conversions - Google I/O 2016

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The barriers to users finding and engaging with a specific app are significant. While efforts are always being put into mechanisms to increase app discovery, it's critical for app developers to make sure app experiences are engaging. How can you best connect with the consumer of your app? What makes for a great app experience? What are best practices to help reduce friction so that users convert? This talk will help answer these questions by covering app design best practices based on research.
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