Belly Gets $12.1 Million to Take Its Loyalty App to the Next Level
Chicago-based loyalty app Belly is active in a total of 6,500 locations in 18 geographical markets across the country. Belly founder and CEO Logan LaHive came by TechCrunch's San Francisco headquarters this week to talk about $12.1 million in new funding and to catch us up on plans for the future. We also had him give us a first-hand look at the app from both the perspective of the store and the customer.
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